Market Research Services
- Buyer
- Ontario Lottery and Gaming Corporation (OLG)
- Location
- Toronto, ON, CAN
- Closing date
- Aug 12, 2026
- Published
- Jun 26, 2026
- Province or region
- Ontario
- Notice type
- Open to bid
- Reference number
- 0000326021
- Solicitation number
- 26-02409
Summary
Ontario Lottery and Gaming Corporation (OLG) in Toronto issues an RFP to select qualified research partners to deliver up to 15 market-research programs, including advanced quantitative modelling, qualitative studies, advertising development and tracking, brand and player tracking, UX/CX and digital/mobile research, retail research and syndicated retail data.
From the notice
The objective of this Request for Proposals (RFP) is to select qualified research partners for each of the fifteen (15) distinct research programs. A Respondent may be awarded multiple programs. The fifteen research programs are the following: 1. Advanced Quantitative Analytics & Modelling 2. Advanced Qualitative Studies 3. Advertising Development 4. Advertising Tracking 5. Omnibus (3 to 5 minutes surveys)/Ad-hoc Express studies (5 to 8 minutes surveys) 6. Brand Equity and Sponsorship Tracking 7. Enterprise Player Insights & Tracking Program 8. Human-Centered Enterprise CX Research & Design 9. Digital UX/CX Research 10. Innovation and Foresight Research 11. Market Behaviours and Player Participation Tracking 12. In-the-Moment Mobile-first Customer Research 13. Traditional Qualitative Research 14. Retail Research 15. Syndicated Retailing data
Work type
Contact
Flavia Redshaw