MERX
Marketing Effectiveness Evaluation
- Buyer
- Ontario Lottery and Gaming Corporation (OLG)
- Location
- Ontario, CAN
- Closing date
- Aug 31, 2026
- Published
- Jul 15, 2026
- Province or region
- Ontario
- Notice type
- Open to bid
- Reference number
- 0000327196
- Solicitation number
- 26-02424
Summary
Ontario Lottery and Gaming Corporation seeks a strategic analytics partner to evaluate marketing effectiveness and develop predictive analytics, with marketing-mix modeling (MMM) as the core deliverable and multi-touch attribution (MTA) as an optional component to support OLG's Enterprise Analytics team in Ontario.
From the notice
OLG is seeking a strategic analytics partner to support its Enterprise Analytics team in evaluating marketing effectiveness and developing predictive analytics solutions, with MMM as the core requirement and MTA included as an optional component at OLG’s sole discretion.