Paid Media Campaign Services in China
- Buyer
- McMaster University
- Location
- Hamilton-Niagara Peninsula, ON, CAN
- Closing date
- Aug 17, 2026
- Published
- Jul 17, 2026
- Province or region
- Ontario
- Notice type
- Open to bid
- Reference number
- 0000327911
- Solicitation number
- JC 03-26-1122
Summary
McMaster University (Hamilton, ON) seeks a qualified agency to plan and run paid media campaigns in China to recruit prospective undergraduate students. Requires extensive experience in the Chinese media landscape and education promotion. Initial three-year contract with up to two one-year renewals; RFP available via MERX.
From the notice
McMaster University invites qualified bidders to submit responses for the supply of Paid Media Campaign Services in China in accordance with the terms of this Request for Proposals. McMaster University seeks to attract interest from students residing in China and encourage them to consider studying an undergraduate degree at the University. To do this, McMaster University is seeking a service provider with extensive media strategy experience, gained specifically from within the Chinese media landscape, and with experience of promoting an education service provider within this market. The term of this agreement is for an initial term of three (3) years with an option to renew for up to an additional two (2) years on a yearly basis as required, at McMaster’s sole discretion. All Proponents must have obtained the RFP from www.Merx.com (MERX®). Failure to have obtained the RFP from MERX®. will result in disqualification.